China Business Knowledge @ CUHK Luncheon Series
How To Attract Potential Investors
Crowdfunding has been an effective and popular funding source among entrepreneurs. The World Bank estimates that the crowdfunding industry will reach US$90 billion by 2020. However, not every project is able to receive contributions from investors. Based on her research findings, Professor Fan Tingting will share her insights on what makes or hinders potential investors to support your passionate projects.
InsurTech is a gamechanger that disrupts and reshapes the current insurance industry with innovative technologies. With his years of investment experiences in InsurTech and the medical field, Mr. Harrison Li will share his insights on how to select and evaluate a company’s performance in this new and specific field, and how to ensure your investment is in line with your core values and interests.
Assistant Professor, Department of Marketing, CUHK Business School
Prof. Tingting Fan is an Assistant Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She got her PhD from Stern School of Business, New York University in 2014. She got MS in Economics and BA in Business Administration at Peking University. Her research interest includes quantitative marketing, consumer experience with high-technology products and services, digital marketing (mobile phone, video games, and online social network), branding, and empirical IO (industrial organisation). Her research has won research grants from Wharton Customer Analytics Initiative (WCAI), Marketing Science Institute (MSI), and Product Development Management Association (PDMA).
Regional Director, FWD
Mr. Harrison Li obtained his BBA in 1981 and MBA in 1987 from The Chinese University of Hong Kong. After five years of service in a Japanese bank, he decided to join the life insurance industry in 1986. He was headhunted by AMP, the largest insurance company in Australia as general manager for sales and marketing in 1991. AMP Hong Kong was acquired by East Asia Aetna in 1996. He was appointed Regional Director until today. The company is now called FWD.
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