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Digital Red Packets and the Power of Sharing Online

Consumer Behaviour Innovation & Technology Marketing

Lin, Lisa Ya（林婭） • Lin, Lisa Ya（林婭） • • 8 mins read

Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media

The Changing Travel Habits of Chinese Tourists

Consumer Behaviour

Tchou, Larry（朱民康） • Tchou, Larry（朱民康） • • 7 mins read

The pandemic has forced an evolution in the travelling habits of Chinese tourists and businesses must adapt and innovate or be left behind, says CUHK expert

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