Article Archive

Consumer Behaviour, Innovation & Technology, Marketing
24 February 2022

Digital Red Packets and the Power of Sharing Online

Lin, Lisa Ya（林婭） • 8 minute read

Consumer Behaviour
22 April 2021

The Changing Travel Habits of Chinese Tourists

Tchou, Larry（朱民康） • 7 minute read

Consumer Behaviour
21 January 2020

Luxuriously Succeeding in China

5 minute read

Consumer Behaviour, Marketing
08 July 2015

The New Habitat of China’s Luxury Market

6 minute read

Consumer Behaviour, Marketing
29 October 2014

In Love with iPhone: What Are Chinese Consumers Hungry for?

Dai, Xianchi（戴先熾） • 7 minute read

Corporate Governance
21 August 2013

Lessons from Fonterra’s Food Scandal

6 minute read