Consumer Behaviour
Why Sad People Avoid Purchasing Happy Experiences
Shen, Hao(沈浩) • 5 minute read
Top 10
2018 Top 10 from China Business Knowledge @ CUHK
Makino, Shige(牧野成史), Wan, Lisa C.(尹振英), Shen, Hao(沈浩), Yang, George Yong(楊勇), Hong, Ying-yi(康螢儀), Li, Wendong(李文東), Du, Timon Chih-ting(杜志挺), Hu, Mandy Mantian(胡曼恬), Gao, Leilei(高蕾蕾) • 2 minute read
Consumer Behaviour, Marketing
Does ‘Playing Hard to Get’ Increase Romantic Attraction?
Dai, Xianchi(戴先熾) • 6 minute read
Consumer Behaviour, Marketing
What Makes Consumers Use Their Loyalty Points?
Kwong, Jessica Yuk-yee(鄺玉儀) • 6 minute read
Consumer Behaviour, Marketing
Does An Attractive Salesperson Always Boost Sales?
Wan, Lisa C.(尹振英), • 7 minute read
Consumer Behaviour
Will Waiting Make You More Patient?
Dai, Xianchi(戴先熾) • 4 minute read
Marketing
Do Asian Consumers Always Swallow It?
Wan, Lisa C.(尹振英) • 7 minute read
Consumer Behaviour, Marketing
In Love with iPhone: What Are Chinese Consumers Hungry for?
Dai, Xianchi(戴先熾) • 7 minute read