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The Power of Memory in Stimulating Purchases

Consumer Behaviour Marketing

Dai, Xianchi（戴先熾） • Dai, Xianchi（戴先熾） • • 7 mins read

CUHK research shows that people perceive past events to be more subjectively distant when seeking to recall memories over a shorter time frame, and that this can help induce repeat purchase

How Our Perceived Future Influences Our Past

Consumer Behaviour Marketing

Dai, Xianchi（戴先熾） • Dai, Xianchi（戴先熾） • • 7 mins read

Vivid memories and emotions about things affect our perceptions of when they took place, but can the chance of them happening again also influence how we regard the past?

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