Online video platforms often favour star creators to highlight, but a new CUHK study shows boosting small creators is essential for diversity and keeping loyal viewers By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK If you ask teenagers nowadays what they want to be growing up, don’t be surprised if many of […]

The Unstoppable Rise of Online Commerce in the New Normal COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of […]

Research finds companies should consider actively intervening when customers misbehave  in online communities

Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media

CUHK research looks at the rise of social influencers and its implications for companies seeking to maximise profits by offering more product variety