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Retail Marketing in the Digital Era

Research White Papers

Shen, Hao（沈浩） • Shen, Hao（沈浩） • • 3 mins read

The Unstoppable Rise of Online Commerce in the New Normal COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of […]

How To Detect and Deter Customer Misbehaviour on Social Media

Consumer Behaviour Marketing

• 6 mins read

Research finds companies should consider actively intervening when customers misbehave  in online communities

Digital Red Packets and the Power of Sharing Online

Consumer Behaviour Innovation & Technology Marketing

Lin, Lisa Ya（林婭） • Lin, Lisa Ya（林婭） • • 8 mins read

Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media

How to Tailor Product Variety to Leverage on Influencer Marketing

Consumer Behaviour Innovation & Technology Marketing

Liao, Chenxi（廖晨曦） • Liao, Chenxi（廖晨曦） • • 7 mins read

CUHK research looks at the rise of social influencers and its implications for companies seeking to maximise profits by offering more product variety

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