Article Archive

Consumer Behaviour, Marketing
14 July 2022

China: The Next Big Market for Soft-Branded Hotels?

Chan, Elisa Ka-yan（陳家欣）, Zhou, Tao（周濤） • 7 minute read

Economics & Finance
15 May 2018

Should We Wait So Long to Reclaim Our Baggage in Hong Kong?

• 4 minute read

Marketing
11 December 2013

The Minute Maid Case

6 minute read

Consumer Behaviour, Marketing
03 May 2013

Will Dressing ‘Foreign’ Get You Farther?

Hui, Michael King-man（許敬文） • 7 minute read