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Speculative Reselling: How Far Should It Go?

Marketing

Liao, Chenxi（廖晨曦） • Liao, Chenxi（廖晨曦） • • 7 mins read

Although companies often restrict speculation, they don't go all the way to eliminate it. A recent research conducted by CUHK Business School examines why this is the case

Combating Digital Piracy in China and its Unintended Side Effects

Economics & Finance Social Responsibility

Liao, Chenxi（廖晨曦） • Liao, Chenxi（廖晨曦） • • 8 mins read

Research shows a reduction in online piracy in China’s digital publishing sector boosted creative production but also reduced writers’ efforts in engaging with readers

How to Tailor Product Variety to Leverage on Influencer Marketing

Consumer Behaviour Innovation & Technology Marketing

Liao, Chenxi（廖晨曦） • Liao, Chenxi（廖晨曦） • • 7 mins read

CUHK research looks at the rise of social influencers and its implications for companies seeking to maximise profits by offering more product variety

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