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China: The Next Big Market for Soft-Branded Hotels?

Consumer Behaviour Marketing

Chan, Elisa Ka-yan（陳家欣）, Zhou, Tao（周濤） • Chan, Elisa Ka-yan（陳家欣） • Zhou, Tao（周濤） • • 7 mins read

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates By Prof. Elisa Chan Ka-yan and Zhou Tao The global hospitality industry is awash in hotel brands. There are currently 970 hotel brands in the market. There is at least one hotel brand for […]

Project Management Skills Urgently Needed in China’s Booming Hospitality Sector

Leadership

Noordzy, Gert • Noordzy, Gert • • 7 mins read

Incoming CUHK faculty member shares why project management is urgently needed for new hospitality real estate projects, especially in China

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