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Retail Marketing in the Digital Era

Research White Papers

Shen, Hao（沈浩） • Shen, Hao（沈浩） • • 3 mins read

The Unstoppable Rise of Online Commerce in the New Normal COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of […]

How Marketers Can Leverage on the Power of Comparison

Consumer Behaviour Marketing

Shen, Hao（沈浩） • Shen, Hao（沈浩） • • 6 mins read

CUHK research using Chinese data illustrates that consumers prefer products that elicit competence when comparing to peers who are better off, and vice versa

Why Sad People Avoid Purchasing Happy Experiences

Consumer Behaviour

Shen, Hao（沈浩） • Shen, Hao（沈浩） • • 5 mins read

Research suggest that an enjoyable experience may only make unhappy people feel better if they do not think extensively about doing it beforehand

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