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China: The Next Big Market for Soft-Branded Hotels?
Chan, Elisa Ka-yan, Zhou, Tao • Chan, Elisa Ka-yan • Zhou, Tao • • 7 mins read
A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates By Prof. Elisa Chan Ka-yan and Zhou Tao The global hospitality industry is awash in hotel brands. There are currently 970 hotel brands in the market. There is at least one hotel brand for […]