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algorithms-humans-consumers

When Tourists Turn to Algorithm for Fair Pricing

Consumer Behaviour Innovation & Technology

Choi, Sungwoo（崔成宇） • • 6 mins read

New study delves deeper to find why consumers feel better if algorithms, instead of humans, offer the best rate By Pan Jingyi, Principal Writer, China Business Knowledge@CUHK Have you ever booked a hotel room or a flight ticket at what you thought was the cheapest price, only to find a lower one the next day? […]

Sitting on a Gold Mine: Do People Spend More When Home Prices Rise?

Consumer Behaviour

Yang, Yang (Zoe)（楊揚） • Yang, Yang (Zoe)（楊揚） • • 6 mins read

CUHK research finds that housing price appreciation leads to higher online consumption, less payment hesitation, less order returns and more online shopping activity during work hours

Why Sad People Avoid Purchasing Happy Experiences

Consumer Behaviour

Shen, Hao（沈浩） • Shen, Hao（沈浩） • • 5 mins read

Research suggest that an enjoyable experience may only make unhappy people feel better if they do not think extensively about doing it beforehand

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