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How to Tailor Product Variety to Leverage on Influencer Marketing

Consumer Behaviour Innovation & Technology Marketing

Liao, Chenxi（廖晨曦） • Liao, Chenxi（廖晨曦） • • 7 mins read

CUHK research looks at the rise of social influencers and its implications for companies seeking to maximise profits by offering more product variety

Should We Trust Online Reviews?

Consumer Behaviour

Michael Zhang • • 5 mins read

CUHK Research reveals the impact of social influence in online product reviews By Jaymee Ng, Principle Writer, China Business Knowledge @ CUHK We live in a social world where we are constantly sharing our opinions and exposed to other people’s opinions. Some of these opinions are useful especially when we are thinking about buying a […]

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