Niche brand positioning can be more profitable than mainstream strategies by building consumer trust through consistent product portfolios By Ellis Ng Positioning a company’s brand can be a complicated process, especially in today’s world, where even luxury brands struggle to gain dominance. Take a look at LVMH, the owner of Louis Vuitton, and Kering, the […]

Free courses seem appealing, but they often suffer from a lack of motivation and commitment. Without a stake, learners may struggle to stay engaged By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK In our pursuit of knowledge, abundant resources exist nowadays to learn new skills, many of which come at no cost. […]

While intuition can be a valuable tool, it can also deceive us. A new study delves into the reasons why blindly trusting your gut is not the best approach By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK Have you ever found yourself in a situation where you made a decision that later […]

CUHK research looks at the rise of social influencers and its implications for companies seeking to maximise profits by offering more product variety

CUHK Research reveals the impact of social influence in online product reviews By Jaymee Ng, Principle Writer, China Business Knowledge @ CUHK We live in a social world where we are constantly sharing our opinions and exposed to other people’s opinions. Some of these opinions are useful especially when we are thinking about buying a […]