Advertising on e-commerce is not an easy feat, especially when users grow sceptical. Leveraging ratings and reviews may help, to some extent By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK The global e-commerce market has expanded remarkably and is estimated to reach US$8.09 trillion by 2028, according to Canadian multinational e-commerce company […]

New research provides clear guidelines for e-commerce vendors on how to handle customer complaints in the digital marketplace By Lisa Kennedy Online shopping received a huge boost during the COVID-19 pandemic, as consumers battled to obtain scarce goods, while obeying social distancing regulations. The share of global retail sales met through e-commerce rose from 16 […]

New research examines and quantifies the causal link between air pollution and various categories of online consumption By Pan Jingyi, Principal Writer, China Business Knowledge@CUHK As a major and pressing public health threat, air pollution is responsible for around one third of deaths from stroke, chronic respiratory disease, and lung cancer, as well as one […]

CUHK Research reveals the impact of social influence in online product reviews By Jaymee Ng, Principle Writer, China Business Knowledge @ CUHK We live in a social world where we are constantly sharing our opinions and exposed to other people’s opinions. Some of these opinions are useful especially when we are thinking about buying a […]