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How Should a Robot Talk to a Customer?

Consumer Behaviour Innovation & Technology Marketing

Choi, Sungwoo • Choi, Sungwoo • • 5 mins read

Research reveals consumers prefer straightforward and clear direction in service encounters

Have a Nice Holiday, if the Weather Permits!

Consumer Behaviour Marketing

Yang, Zoe Yang • Yang, Zoe Yang • • 5 mins read

How pollution affects consumption mood yet boosts service quality in hotel industry

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