Tag Archive
How Marketers Can Leverage on the Power of Comparison
CUHK research using Chinese data illustrates that consumers prefer products that elicit competence when comparing to peers who are better off, and vice versa
The Boon and Bane of Star Employees
Li, Sissi Jingyu • Li, Sissi Jingyu • • 6 mins read
New research finds social interactions between star employees and their teammates crucial in driving team creativity