New study finds that romantic theme plays a critical role in stimulating tourists’ impulsive buying behaviour By Pan Jingyi, Principal Writer, China Business Knowledge @ CUHK Have you ever felt that irresistible pull when exploring tourist spots, only to be drawn to something more? Imagine strolling through the Notting Hill district in London or Montmartre […]

A new study cast light on work and leisure conflict, revealing that tapping into a nostalgic trip can boost creativity By Pan Jingyi, Principal Writer, China Business Knowledge@CUHK After weathering years of crippling travel restrictions, the tourism industry is finally on the road to recovery with travellers eagerly rushing to book flights and hotels. According […]

New study delves deeper to find why consumers feel better if algorithms, instead of humans, offer the best rate By Pan Jingyi, Principal Writer, China Business Knowledge@CUHK Have you ever booked a hotel room or a flight ticket at what you thought was the cheapest price, only to find a lower one the next day? […]

CUHK research finds that customers prefer friendly-looking robots in seeking leisure-dominant information and competent-looking robots when seeking practical advice

CUHK research shows making tourists empathise with local residents can reduce misbehaviour

Hospitality industry expert defines what it means by creating a good experience for travellers in the new era By Jaymee Ng, Principal Writer, China Business Knowledge @ CUHK After more than three decades of rapid economic growth and personal income, it seems fair to say that travelling is no longer a luxury but a lifestyle […]