Tag Archive
AI vs. humans: Who wins in handling service rejections?
New research shows chatbots can help reduce negative reviews in certain cases, despite the general preference for human agents By Pan Jingyi, Principal Writer, China Business Knowledge @ CUHK There will come a time when personal interaction in handling customer services becomes obsolete. And that time might be sooner than we thought. Companies have increasingly […]
China Business Knowledge @ CUHK’s Top 10 Articles in 2023
Wu, Jing, Shen, Hao, Au, Kevin Yuk-fai, Hong, Ying-yi, Wu, Willow You, Tsang, Desmond Tak-ming, Yang, Zoe Yang, Yuen, Andrew Chi-lok, Gao, Zhenyu, Jiang, Griffin Wenxi, Jo, Chanik, Iun, Joyce Sio-kun, Lau, Dora Chi-sun, Cisternas Vera, Francisco • Wu, Jing • Shen, Hao • Au, Kevin Yuk-fai • Hong, Ying-yi • Wu, Willow You • Tsang, Desmond Tak-ming • Yang, Zoe Yang • Yuen, Andrew Chi-lok • Choi, Darwin • Gao, Zhenyu • Jiang, Griffin Wenxi • Jo, Chanik • Iun, Joyce Sio-kun • Lau, Dora Chi-sun • Cisternas Vera, Francisco • • 4 mins read
From surging inflation to the conflict in Ukraine, for many people doing business in 2022 was probably fraught with a high degree of uncertainty. To illuminate the way ahead, here are this year’s 10 most popular articles, featuring our cutting edge research and expert insights
Retail Marketing in the Digital Era
Shen, Hao • Shen, Hao（沈浩） • • 3 mins read
The Unstoppable Rise of Online Commerce in the New Normal COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of […]
China Business Knowledge@CUHK’s Top 10 Articles in 2022
Dai, Xianchi, Lau, Dora Chi-sun, Shen, Hao, Wu, Donghui, Wan, Lisa Chun-ying, Choi, Sungwoo, Zhuang, Zili • Dai, Xianchi • Zhang, Wenrui • Stice, Han • Lau, Dora Chi-sun • Shen, Hao • Wu, Donghui • Hu, Maggie Rong • Kitney, Paul • Wan, Lisa Chun-ying • Choi, Sungwoo • Zhuang, Zili • • 4 mins read
From surging inflation to the conflict in Ukraine, for many people doing business in 2022 was probably fraught with a high degree of uncertainty. To illuminate the way ahead, here are this year’s 10 most popular articles, featuring our cutting edge research and expert insights
How Marketers Can Leverage on the Power of Comparison
CUHK research using Chinese data illustrates that consumers prefer products that elicit competence when comparing to peers who are better off, and vice versa
Why Sad People Avoid Purchasing Happy Experiences
Research suggest that an enjoyable experience may only make unhappy people feel better if they do not think extensively about doing it beforehand
