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Is Guanxi Still Everything When Doing Business in China?

Entrepreneurship

Ahlstrom, David（區大衛） • Ahlstrom, David（區大衛） • • 8 mins read

Research finds that traditional guanxi-style connection-building is no longer the main key to success when doing business in China, and a new generation of Chinese entrepreneurs form business ties based on reputation and capabilities

Digital Red Packets and the Power of Sharing Online

Consumer Behaviour Innovation & Technology Marketing

Lin, Lisa Ya（林婭） • Lin, Lisa Ya（林婭） • • 8 mins read

Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media

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