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How to Create a Successful Crowdfunding Campaign

Consumer Behaviour Innovation & Technology

Kim, Keongtae（金京泰） • Kim, Keongtae（金京泰） • • 8 mins read

CUHK research reveals that capturing the attention of philanthropic funders at the early stages of crowdfunding campaigns can build momentum that leads to funding success

Jack-of-All-Trades: Master of None?

Career Entrepreneurship

Au, Kevin Yuk-fai（區玉輝） • Au, Kevin Yuk-fai（區玉輝） • • 5 mins read

New research has turned a century-old adage on its head. In fact, being a jack-of-all-trades has profound advantages when starting a business in its inception, according to a recent CUHK study

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