COVER STORY
Enhancing consumer trust in sponsored ads
Wang, Weiquan • • 6 mins read
Advertising on e-commerce is not an easy feat, especially when users grow sceptical. Leveraging ratings and reviews may help, to some extent By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK The global e-commerce market has expanded remarkably and is estimated to reach US$8.09 trillion by 2028, according to Canadian multinational e-commerce company […]
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