Online video platforms often favour star creators to highlight, but a new CUHK study shows boosting small creators is essential for diversity and keeping loyal viewers By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK If you ask teenagers nowadays what they want to be growing up, don’t be surprised if many of […]

Guess which destination is more appealing for senior tourists: charming scenery and delicious cuisine or easy access and age-friendly services? The answer depends on their surfing skills By Pan Jingyi, Principal Writer, China Business Knowledge @ CUHK Young faces often take the spotlight in discussions about tourism, yet senior tourists, with their discretionary savings and […]

Despite their limited product assortment, a new study reveals that small businesses can challenge industry leaders by effectively capturing consumers’ attention By Pan Jingyi, Principal Writer, China Business Knowledge @ CUHK “A wealth of information creates a poverty of attention,” writes Herbert Simon, an American Nobel Laureate who proposed the concept of attention economy. In […]

Luxury consumption often garners mixed perceptions, yet openly expressing one’s passion for luxury can be beneficial By Pan Jingyi, Principal Writer, China Business Knowledge @ CUHK The adage “you are what you wear” often leads many to buy branded products. People normally buy luxury brands for their extraordinary appeal and the confidence they can inspire. […]

Free courses seem appealing, but they often suffer from a lack of motivation and commitment. Without a stake, learners may struggle to stay engaged By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK In our pursuit of knowledge, abundant resources exist nowadays to learn new skills, many of which come at no cost. […]

Sustainable hotels are on the rise, ushering in a fresh approach to their promotion. The key lies in matching the correct environmental cues with the right guests By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK Sustainability has been the common goal across industry sectors. In the hospitality industry, sustainability does not only […]

While intuition can be a valuable tool, it can also deceive us. A new study delves into the reasons why blindly trusting your gut is not the best approach By Putro Harnowo, Senior Content Manager, China Business Knowledge @ CUHK Have you ever found yourself in a situation where you made a decision that later […]

In today’s competitive market, businesses strive for the top spot by launching new inventions. While product failures are prevalent, a new study finds why only a few can keep afloat By Pan Jingyi, Principal Writer, China Business Knowledge@CUHK The famous saying from American author Peter Drucker “innovate or die” has fuelled many of the global […]

A new study cast light on work and leisure conflict, revealing that tapping into a nostalgic trip can boost creativity By Pan Jingyi, Principal Writer, China Business Knowledge@CUHK After weathering years of crippling travel restrictions, the tourism industry is finally on the road to recovery with travellers eagerly rushing to book flights and hotels. According […]

Striking the right balance between data regulation and consumer benefits is crucial for trust and successful data sharing, a new study finds By Pete Sabine Data protection is everything in a world that is run on and by the internet. The enactment of the EU’s General Data Protection Regulation (GDPR) in 2018 heralded a new […]